The Italian Way of Wine

Ciao tutti! This week my class and I explored the Italian way of making and drinking wine.

When we think of Italy, we associate the country with their love for wine and beautiful vineyards. For thousands of years wine has been drunk, especially in Ancient Rome where it was consumed more due to unsafe drinking water.

Today, Italians follow a simple approach to wine. They like to drink a glass of wine a day whether at lunch, dinner, or for an aperitivo. Always with a meal! Wine is an integral part of the Mediterranean diet in Italy, which recommends drinking a glass of wine a day. Italians always consume in moderation and make sure to not get drunk off too many glasses.

Wine is linked to the Italian culture in many ways. Not only has wine vineyards brought in tourists from around the world for wine tastings and tours, wine is also linked to art, fashion, food, and the opera. Italian culture around wine represents ‘quality of life’.

Wine commercials show the importance of wine in Italian culture. Showing the importance of drinking wine with family as a symbol of a fine life. A wine commercial called “Italian Wine – Taste the Passion” sponsored by the Italian Trade Agency (ITA) created their commercial to raise awareness about Italian wines and show cultural context and pursuit of quality and biodiversity of wine. Here is the link if you’d like to watch the commercial.

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